Care about your brand copy?

Let’s do it justice.

Littering your copy with stale buzzwords and sales clichés won’t inspire action. Your copy represents you. It should drive people to connect with the story behind your brand — and to believe every word of it.

If that isn’t happening, you need to find a copywriter who cares. 

That’s where I come in.

WHY I WRITE COPY.

Hi, I'm Maddie.

I'm a Bristol-based copywriter, content writer, and creative.

I first started writing for brands while working as a digital marketer and quickly fell in love with it.

Since then, I haven’t looked back.

Thinking about working with me? Expect care, precision, passion, openness, and a healthy-ish dose of perfectionism. I take pride in what I do, because to me (and you), it matters.

Best bits of my job? Learning stuff and enhancing my life with it. Turning complex ideas into 'why didn't they just say that?' moments. Getting to approach topics in completely abstract ways. Working with exceptional people who put everything into what they do.

Want to know a bit more about what I do? Read my FAQs.

A few brands I’ve written for

Want to see your logo below? Get in touch.

FREELANCE Copy & content services

  • ➡ Thought leader articles

    ➡ Company news

    ➡ ‘How to’ content

    ➡ Product reviews

    ➡ Magazine editorial

  • ➡ Home page copy

    ➡ Service page copy

    ➡ Landing page copy

    ➡ PDPs/PLPs

  • ➡ Print ads

    ➡ PPC ads

  • ➡ Newsletter copy

    ➡ Personalised e-mail copy

Got something else in mind?

Find out more about my copywriting services.

My approach to copy AND CONTENT

A few things you should know:

The ideas are mine, but the words belong to your brand. Need someone to nail your TOV? Tone of voice guidelines are there for a reason. Even if I happen to be the one creating them, my job is to represent your brand, and that means using the right tone for your business.

I do my research. I’m only human, so I don’t profess to know everything about everything. While I sometimes draw from my own experiences, in most cases I’ll be studying your website, learning as much as I can from your competitors, and sleuthing out the best research from your industry.

I know my way around an SEO tool. Agency marketing taught me many things — including SEO. With clever keywords and some subtle link building, I’ve helped a fair few clients to rank on page 1. So, if you’d like me to optimise your content, just say so.

I go over the brief with a fine-tooth comb. When you put a brief in front of me, I take time to digest it. I’m not one for endless questions, but I might ask for extra info if I feel something’s been missed.

I’m a sucker for rhythm. Nothing pleases me more than the gentle pitter-patter of a particularly rhythmic phrase or an artfully alliterated sentence. I’m obviously overdoing this for the sake of making a point. But, as a part-time musician, rhythm has a place in my heart.

  • "I have loved every moment of working alongside Maddie. She is a true professional that works incredibly hard and produces thought provoking, extremely well researched content for an array of channels."

    Astra Baker – Newicon CMO

  • "Working with Madeleine has been nothing short of a delight. Not only is she an exceptional copywriter, she’s extremely responsive, flexible, and manages to deliver on the most difficult of briefs. I wholeheartedly recommend her to anyone looking for a good copywriter."

    Chaten Parmar – Creative Director, Concept Store

  • "I regularly assign work to Maddie and consistently trust her to deliver copy that meets – and often exceeds – the high standards our clients expect. Her deep understanding of SEO principles, ability to adapt to TOV guidelines, and genuine care for the quality of her work make her an invaluable partner."

    Oliver Badcock – Head of Agency for NMG

  • "Maddie is simply great! She gets customer needs, and the need to produce work that we are all truly passionate about. In my time working with her, nothing was ever too much to ask, and she was always refreshingly honest with her feedback, ideas and ways in which we could improve deliverables. Her content writing abilities are second to none. If you need a fantastic, honest and passionate copywriter that can also WOW your clients through her additional social media, graphic design and SEO skills, then look no further than Maddie!"

    Rich O’Brien – Flex Head of Digital

  • "Maddie was a pleasure to work with and highly skilled in creative writing! She created my website copy from scratch, shaping and structuring it into a captivating narrative that perfectly fit the identity of my brand."

    Lana Thew – Designer/Studio Jean Founder

  • "I hired Maddie to create some event flyers and brochures for my jewellery pop ups. She is a creative thinker with lots of great ideas. She was able to quickly grasp my brand tone of voice, and she has a sharp eye for crafting catchy tag lines and product descriptions. I look forward to working together again."

    Susie Sek - Sek Jewellery Founder

  • "Maddie has been producing my newsletter copy and product descriptions for a while now, and I wouldn't trust anyone else. She is incredibly careful, creative and conscientious in her approach to writing, and is an absolute joy to work with."

    Pat E – Owner of RBG Clothing

  • "Maddie helped us with our website content strategy for our new company page. She conducted in-depth research and gave us some brilliant suggestions and ideas. We hope to work with her again in future."

    Andy – Owner of Dunlop & Stanley

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Decided I’m the right girl for the gig?

Let’s work together.

Get in touch to tell me about your project.