Care about your brand copy?

Let’s do it justice.

Littering your copy with stale buzzwords and sales clichés won’t inspire action. Your copy represents you. It should drive people to connect with the story behind your brand and to believe every word of it.

If that isn’t happening, you need a copywriter who cares. 

That’s where I come in.

VIEW MY WORK

WHY I WRITE COPY.

Portrait of a woman with short, light pink hair, wearing a black top and gold hoop earrings, standing against a plain light-colored wall.

Hi, I'm Maddie.

I'm a Bristol-based copywriter, content writer, and creative. I first started writing for brands while working as a digital marketer and quickly fell in love with it. Since then, I haven’t looked back.

Thinking about working with me? Expect care, precision, passion, openness, and a healthy-ish dose of perfectionism. I take pride in what I do because, to me (and you), it matters.

Best bits of my job? Learning stuff and enhancing my life with it. Turning complex ideas into 'why didn't they just say that?' moments. Getting to approach topics in completely abstract ways. Working with exceptional people who put everything into what they do.

Want to know a bit more about what I do? Read my FAQs.

A few brands I’ve written for

Want to see your logo below? Get in touch.

Logo of Elemis London with stylized text
Black and white logo with the letters 'BT' inside a circle.
The text 'FUJIFILM' in bold black capital letters on a white background.
walnut barn estate logo
A white mug filled with an iced latte topped with whipped cream and caramel drizzle, on a wooden table.
Logo for photo booths 4u with a smiling camera illustration.
Fujifilm Instax logo in black and white
Hotel Chocolat logo with the words 'Hotel Chocolat' in black, handwritten style font, and 'HOTEL' in smaller uppercase letters above 'Chocolat' on a white background.

WORDS DRESSED FOR SUCCESS

FREELANCE Copy & content services

  • ➡ Thought leader articles

    ➡ Company blogs

    ➡ ‘How to’ content

    ➡ Product reviews

    ➡ Magazine editorial

  • ➡ Home page copy

    ➡ Service page copy

    ➡ Landing page copy

    ➡ PDPs/PLPs

  • ➡ Print ads

    ➡ PPC ads

  • ➡ Newsletter copy

    ➡ Personalised e-mail copy

  • ➡ Social Media Copy

    ➡ Graphics & Reels

    ➡ LinkedIn Ghostwriting

Got something else in mind?

BOOK A CALL

Find out more about my copywriting services.

MASTERING copy AND CONTENT: MY APPROACH

Tone of Voice

The ideas are mine, but the words belong to your brand. Need someone to nail your TOV? Tone of voice guidelines are there for a reason. Even if I happen to be the one creating them, my job is to represent your brand, and that means using the right tone for your business.

Industry Knowledge

I do my homework. I’m only human, so I don’t profess to know everything about everything. I sometimes draw from my own experiences, but in most cases I study the campaign brief, have a good nose at your competitors, and sleuth out the best research from your industry.

Rankability

I know my way around an SEO tool. Agency marketing taught me many things, including SEO. With clever keywords and some subtle link building, I’ve helped a fair few clients to rank on page 1. So, if you’d like me to optimise your content, just say so.

Understanding

I go over the brief with a fine-tooth comb. When you put a brief in front of me, I take my time to digest it. I’m not one for endless questions, but I might ask for extra info if I feel something’s been missed.

Rhythm & Flow

I’m a sucker for rhythm. Nothing pleases me more than the gentle pitter-patter of a particularly rhythmic phrase or an artfully alliterated sentence. I’m obviously overdoing this for the sake of making a point. But as a part-time musician, rhythm has a place in my heart.

CLIENT LOVE <3

  • "Working with Maddie over the past few years has been an absolute pleasure. She has an incredible ability to capture the essence of all seven of our unique properties — showcasing each one beautifully and highlighting its individuality, which isn’t an easy task. Her attention to detail is unmatched, and her creative content truly stands out. Beyond her talent, her wonderful personality shines through in everything she does — she just gets it! And that’s what we love."

    Sharon Malone – Manager, Walnut Barn Estate

  • “Maddie has been an absolute joy to work with throughout the campaign. She took the time to fully understand each client’s brand and tone of voice, consistently delivering flawless, high-quality content. Maddie has shown incredible flexibility and professionalism, always handling tight deadlines with ease and positivity. It’s been a pleasure collaborating with her on both a professional and personal level, and I truly hope our paths cross again in the future.”

    Bradley Burnham – Agency Manager, NMG

  • "Working with Madeleine has been nothing short of a delight. Not only is she an exceptional copywriter, she’s extremely responsive, flexible, and manages to deliver on the most difficult of briefs. I wholeheartedly recommend her to anyone looking for a good copywriter."

    Chaten Parmar – Creative Director, Concept Store

  • "I regularly assign work to Maddie and consistently trust her to deliver copy that meets – and often exceeds – the high standards our clients expect. Her deep understanding of SEO principles, ability to adapt to TOV guidelines, and genuine care for the quality of her work make her an invaluable partner."

    Oliver Badcock – Head of Agency, NMG

  • "Maddie is simply great! She gets customer needs, and the need to produce work that we are all truly passionate about. In my time working with her, nothing was ever too much to ask, and she was always refreshingly honest with her feedback, ideas and ways in which we could improve deliverables. Her content writing abilities are second to none. If you need a fantastic, honest and passionate copywriter that can also WOW your clients through her additional social media, graphic design and SEO skills, then look no further than Maddie!"

    Rich O’Brien – CEO, Flex

  • "Maddie was a pleasure to work with and highly skilled in creative writing! She created my website copy from scratch, shaping and structuring it into a captivating narrative that perfectly fit the identity of my brand."

    Lana Thew – Designer/Founder, Studio Crush

  • "I hired Maddie to create some event flyers and brochures for my jewellery pop ups. She is a creative thinker with lots of great ideas. She was able to quickly grasp my brand tone of voice, and she has a sharp eye for crafting catchy tag lines and product descriptions. I look forward to working together again."

    Susie Sek - Founder, Sek Jewellery

  • "Maddie has been producing my newsletter copy and product descriptions for a while now, and I wouldn't trust anyone else. She is incredibly careful, creative and conscientious in her approach to writing, and is an absolute joy to work with."

    Pat E – Owner, RBG Clothing

  • "I have loved every moment of working alongside Maddie. She is a true professional that works incredibly hard and produces thought provoking, extremely well researched content for an array of channels."

    Astra Baker – CMO, Newicon

Work with me if…

You sweat the small stuff

Yes, really. Your keen eye for detail is why I’d love to work with you. Connect with a copywriter who cares as much as you do!

You want creativity beyond the keyboard

An eye for design? Marketing expertise? A knack for big ideas? You get the whole lot.

You NEED a ‘bigger picture’ thinker

Copy is just one small part of a big creative package. Get someone who’ll zoom in on the details AND remember to zoom back out.

Blog

Black background with white line drawing of a flying paper airplane.

Decided I’m the right girl for the gig?

Let’s work together.

Get in touch to tell me about your project.