creative Copy & content services IN BRISTOL & BEYOND


YOU DON’T NEED A TRADITIONAL COPYWRITER. yOU NEED AN ALL-ROUNDER.

Everything you post, publish and print sends a message about your brand. Your content, imagery, web design… all of it. Copy is just one piece of that puzzle. It shouldn't be boxed off from everything else.

Need a copywriter who cares about the bigger picture?

That’s where I come in.

EXPLORE MY COPY & CONTENT SERVICES

who am i?

copywriter headshot, girl with red hair wearing black shirt - glasses on head

I'm Maddie, a freelance copywriter, content writer and creative based in Bristol. I first started writing for brands while working as a digital marketer and quickly fell in love with it. Since then, I haven’t looked back.

If there’s one thing hours spent A/B testing ad captions has taught me, it’s that the words do make a difference. But they're certainly not the whole picture. I'm interested in the wonder words can create alongside everything else that surrounds them. I want to know what happens in the reader's head when the right word lands. Where will the copy take them next? What does that moment of wonder become when it's part of something bigger? The experience shouldn’t end at the edge of the page.

As well as handling traditional copy, I’m no stranger to social media and creative brand strategy, so if you’re a small-to-medium-sized business and want wider creative support without hiring an entire marketing team, I’m your girl!

Thinking about working with me? Expect care, precision, passion, openness and a healthy-ish dose of perfectionism. I take pride in what I do because, to me (and you), it matters.

Best bits of my job? Learning stuff and enhancing my life with it. Turning complex ideas into 'why didn't they just say that?' moments. Getting to approach topics in completely abstract ways. Working with exceptional people who put everything into what they do.

Want to know a bit more about what I do? Read my Copywriting FAQs.

A few brands I’ve written for

Want to see your logo below? Get in touch.

Logo of Elemis London with stylized text
Black and white logo with the letters 'BT' inside a circle.
The text 'FUJIFILM' in bold black capital letters on a white background.
walnut barn estate logo
A white mug filled with an iced latte topped with whipped cream and caramel drizzle, on a wooden table.
Logo for photo booths 4u with a smiling camera illustration.
Logo of The Clinica ASCOT featuring a large tree above the text.
Fujifilm Instax logo in black and white
Image of a webpage with a black background and a grid of gray circles in the top left corner.
Black and white Wikimedia logo with a rounded rectangle outline enclosing the word 'Wikimedia' in bold font
Two women sitting at a table with coffee cups, engaged in conversation.
Hotel Chocolat logo with the words 'Hotel Chocolat' in black, handwritten style font, and 'HOTEL' in smaller uppercase letters above 'Chocolat' on a white background.

While it’s been a pleasure working on bigger brand projects, I’d love to support some local heroes too. If you’re a charity or ethical business owner in need of creative support, get in touch or explore my ethical content services.

MORE THAN WORDS

my services: Freelance Copy & content

  • ➡ Thought leader articles

    ➡ Company blogs

    ➡ ‘How to’ content

    ➡ Product reviews

    ➡ Magazine editorial

  • ➡ Home page copy

    ➡ Service page copy

    ➡ Landing page copy

    ➡ PDPs/PLPs

  • ➡ Print ads

    ➡ PPC ads

  • ➡ Newsletter copy

    ➡ Personalised e-mail copy

  • ➡ Social Media Copy

    ➡ Graphics & Reels

    ➡ LinkedIn Ghostwriting

  • ➡ Creative direction

    ➡ TOV guidelines

    ➡ Brand building

Got something else in mind?

Let's Chat

Find out more about my copywriting services.

MASTERING copy AND CONTENT: MY APPROACH

Tone of Voice

The ideas are mine but the words belong to your brand. Need someone to nail your TOV? Tone of voice guidelines are there for a reason. Even if I happen to be the one creating them, my job is to represent your brand – and that means using the right tone for your business.

Industry Knowledge

I do my homework. I’m only human, so I don’t profess to know everything about everything. I sometimes draw from my own experiences but in most cases, I study the campaign brief, have a good nose at your competitors and sleuth out the best research from your industry.

Rankability

I know my way around an SEO tool. Agency marketing taught me many things, including SEO. With clever keywords and some subtle link building, I’ve helped a fair few clients to rank on page 1. So if you’d like me to optimise your content, just say so.

Understanding

I go over the brief with a fine-tooth comb. When you put a brief in front of me, I take my time to digest it. I’m not one for endless questions, but I might ask for extra info if I feel something’s been missed.

Rhythm & Flow

I’m a sucker for rhythm. Nothing pleases me more than the gentle pitter-patter of a particularly rhythmic phrase or an artfully alliterated sentence. I’m obviously overdoing this for the sake of making a point. But as a part-time musician, rhythm has a place in my heart.

Affordable Copywriting Services For:

Creative Companies ✷ Solo Business Owners ✷ Freelancers ✷ Marketing Agencies ✷ Hospitality Teams ✷ Holistic Practitioners ✷ E-commerce Companies ✷ Wellbeing Specialists ✷ Photographers ✷ Interior Design Firms ✷ Charities ✷ Healthcare Businesses ✷ Ethical Beauty Brands ✷ Fashion Brands ✷ Authors & Lifestyle Coaches

CLIENT LOVE <3

  • "Working with Maddie over the past few years has been an absolute pleasure. She has an incredible ability to capture the essence of all seven of our unique properties — showcasing each one beautifully and highlighting its individuality, which isn’t an easy task. Her attention to detail is unmatched, and her creative content truly stands out. Beyond her talent, her wonderful personality shines through in everything she does — she just gets it! And that’s what we love."

    Sharon Malone – Manager, Walnut Barn Estate

  • "I would highly recommend working with Maddie. She is professional in all that she does and always delivers on time and to a high standard. She is extremely proactive and creative with suggestions and advice to support your business and is someone I value and trust. On top of that, she is so lovely to work with."

    Natalie Read – Author/Counsellor, Being Human by Natalie Read

  • “Maddie has been an absolute joy to work with throughout the campaign. She took the time to fully understand each client’s brand and tone of voice, consistently delivering flawless, high-quality content. Maddie has shown incredible flexibility and professionalism, always handling tight deadlines with ease and positivity. It’s been a pleasure collaborating with her on both a professional and personal level, and I truly hope our paths cross again in the future.”

    Bradley Burnham – Agency Manager, NMG

  • "Working with Madeleine has been nothing short of a delight. Not only is she an exceptional copywriter, she’s extremely responsive, flexible, and manages to deliver on the most difficult of briefs. I wholeheartedly recommend her to anyone looking for a good copywriter."

    Chaten Parmar – Creative Director, Concept Store

  • "I regularly assign work to Maddie and consistently trust her to deliver copy that meets – and often exceeds – the high standards our clients expect. Her deep understanding of SEO principles, ability to adapt to TOV guidelines, and genuine care for the quality of her work make her an invaluable partner."

    Oliver Badcock – Head of Agency, NMG

  • "Maddie is simply great! She gets customer needs, and the need to produce work that we are all truly passionate about. In my time working with her, nothing was ever too much to ask, and she was always refreshingly honest with her feedback, ideas and ways in which we could improve deliverables. Her content writing abilities are second to none. If you need a fantastic, honest and passionate copywriter that can also WOW your clients through her additional social media, graphic design and SEO skills, then look no further than Maddie!"

    Rich O’Brien – CEO, Flex

  • "Maddie was a pleasure to work with and highly skilled in creative writing! She created my website copy from scratch, shaping and structuring it into a captivating narrative that perfectly fit the identity of my brand."

    Lana Thew – Designer/Founder, Studio Crush

  • "I hired Maddie to create some event flyers and brochures for my jewellery pop ups. She is a creative thinker with lots of great ideas. She was able to quickly grasp my brand tone of voice, and she has a sharp eye for crafting catchy tag lines and product descriptions. I look forward to working together again."

    Susie Sek - Founder, Sek Jewellery

  • "Maddie has been producing my newsletter copy and product descriptions for a while now, and I wouldn't trust anyone else. She is incredibly careful, creative and conscientious in her approach to writing, and is an absolute joy to work with."

    Pat E – Owner, RBG Clothing

  • "I have loved every moment of working alongside Maddie. She is a true professional that works incredibly hard and produces thought provoking, extremely well researched content for an array of channels."

    Astra Baker – CMO, Newicon

Work with me if…

You sweat the small stuff

Yes, really. Your keen eye for detail is why I’d love to work with you. Connect with a copywriter who cares as much as you do!

You want creativity beyond the keyboard

An eye for design? Marketing expertise? A knack for big ideas? You get the whole lot.

You NEED a ‘bigger picture’ thinker

Copy is just one small part of a big creative package. Get someone who’ll zoom in on the details and remember to zoom back out.

Blog

NEW: EXPLORE MY FEEL GOOD MARKETING SERVICES

Affordable creative content for charities, therapists, nonprofits & ethical business owners

I want to team up with ethical business owners and local charities looking to make ‘goodness’ their business model.

A website homepage for a retreat service featuring a background image of a hammock in a forest, with text inviting visitors to find their place in nature and explore retreats. The page also includes sections with images of a person by a lake, a forest path, blooming flowers, and a person looking out over water, promoting relaxation and connection with nature.
A website homepage for a retreat service featuring a background image of a hammock in a forest, with text inviting visitors to find their place in nature and explore retreats. The page also includes sections with images of a person by a lake, a forest path, blooming flowers, and a person looking out over water, promoting relaxation and connection with nature.
Website header image of a bird, possibly a goose, with a blurred outdoor background and a wooden structure. A webpage for 'sustainable holidays'
Website header image of a bird, possibly a goose, with a blurred outdoor background and a wooden structure. A webpage for 'sustainable holidays'
Text overlay on a shimmering blue water surface saying "Overcoming Difficulty: A kind approach" with the handle @beinghumanbynatalieread at the bottom.
Text overlay on a shimmering blue water surface saying "Overcoming Difficulty: A kind approach" with the handle @beinghumanbynatalieread at the bottom.
Tell me more ♥
girl with copper hair wearing a black shirt smiling with glasses on head
Black background with white line drawing of a flying paper airplane.

Decided I’m the right girl for the gig?

Let’s work together.

Get in touch to tell me about your project.